Skincare routines for Earth Signs

We sat down with the Earth, Fire, Water and Air signs here at Pai HQ to discover the best daily routines to suit each of their elemental signs. Here are a few things we learned along the way… Earth signs are practical, disciplined and results-driven. So their skincare routine needs to deliver. Morning Preparation is…

Jane Iredale Happy Together Holiday 2018 Collection!

Clean beauty brand Jane Iredale has launched a party-ready collection for the holidays with a mix of brilliant color, playful shimmer and dazzling shine alongside a philanthropic component as well! The brand is an over-40 favorite here at Prime Beauty headquarters; the formulas are ‘mature-friendly’, clean and cruelty-free. The products are effective, high performance and Jane provides targeted solutions…

New! Luxe by Mr. Bubble!

After more than 50 years as America’s favorite bath-time buddy, Mr. Bubble continues to be one of the top-selling bubble baths in the United States. Mr. Bubble was born in 1961 when Harold Schafer and the Gold Seal Company found a way to make bubble bath affordable, moving it from department stores to drug stores.…

How Capricorn are you? Plamena

Our Limited Edition Christmas gift sets make the perfect presents for each sign. Each week we’ll bring you a typical sign’s go-to products and pointers, so you can see just why their In Your Element Kit is so on-point. This is Plamena, our Sales Administrator, a Capricorn and Earth sign. Describe your character in five…

New! Mademoiselle Lashes

Just like a great pair of heels, the right eyelashes can completely transform your look. Mademoiselle Lashes create the world’s most beautiful and alluring eyelashes. Lashes that combine an expertly-designed shape with cruelty-free materials and durable, hand-crafted construction to ensure they last. The brand is growing and customers confirm that Mademoiselle Lashes are the fluffiest, softest…